A DIGITAL CONCIERGE
FOR LOCAL AWARENESS

OBJECTIVE

Red Roof came to Snow Day to develop an integrated digital experience that delivers valuable search content in a streamlined UI and design. Snow Day designed and developed these pages within the Enterprise CMS for the brand, delivering on a critical need to centralize content management.

Execution

UX/UI + CMS + Development

With so much valuable opportunity at the local level, Red Roof has developed hundreds of pages of content across core local markets. Snow Day worked with Red Roof to craft a streamlined UI that would deliver this content in a clean, concise and visually compelling format. Through visual exploration and research, the team designed custom templates and developed these into their Enterprise CMS, which will allow the Red Roof team to manage and update content to keep these pages fresh, and drive critical organic search traffic to the brand website.