As a storied brand with an iconic set of products, Titebond came to Snow Day to elevate beyond the product itself. They wanted to embrace their customers and help to craft a voice and experience that would engage those consumers, from the professional craftsperson to home-made DIYer.
UX/UI + Web Design
Starting with deep consumer research and insights, our team worked to extend the brand through their voice, typography, and photography; encompassing DIY, makers, and hobbyist without alienating the core demographic of professionals. This worked to flip the perception of the brand and begins to skew into more of a lifestyle brand, loosening up on a singular product focus.